Unfortunately, the initial Store Name* box below wants your unique store name in a domain format. This box will not allow punctuation in the store name for example Deborah’s & Cyndy’s Candy. This box does ensure that every vendor has a unique domain link to their store. Just try to get the domain name as close to your unique store name as possible and ensure that it is family friendly. You may put the real store name with correct punctuation in the second store name box near the bottom of the form. Thanks!.